Three tips on creating custom packaging for a new product
You have great ideas for products that you want to sell to the mass public. And you must be well aware that the packaging of the product is also highly important when you come up with a great product to sell. That’s because your product packaging is the very first thing that your target consumers will see when they look for products in store shelves. So you need to learn how to design the best packaging for your product before releasing to the public. Even though you’re going to outsource the packaging design, you should know these simple tips for creating custom packaging boxes.
Consider What to Be Put in the Packaging
When creating your custom packaging boxes, you should keep in mind what you’re going to put inside the packaging. It’s no exaggerating that many people would simply forget what they are doing for. They tend to treat packaging as a task isolated from the product development. For example, edible products must be placed in food-grade containers so that nothing leaches into the food inside and makes it inedible. If it’s something that consumers need to be able to see or touch when making purchasing decisions, you may then choose packaging that has a display window built. Entry level, isn’t it? But just so many people would make such elementary mistakes or rather, they just slight such things over. So pay attention to your packaging and make your packaging design relevant to your content inside.
Determine the Packaging Size
The size of the packaging is definitely one of the decisive cost factors when creating custom packaging. Make sure to have the packaging created in as small, as fit of a size as you possibly can. On the one hand, it can save you some packaging cost. On the other, you can better the chances of having your product placed in a great location on the shelves in the stores. A fact, which is no rocket science but we’re usually unaware of or indifferent to, is that large, bulky items are typically placed on the bottom shelves because they are so cumbersome. If you want your products to be placed at eyesight level, ensure that your packages are in the right size and have them be as small as possible so that they can fit in anywhere in the store shelves.
Finalize the Exterior Design of the Packaging
The exterior design is the jewel in the crown of custom packaging. For consumers shopping for products in stores, products with eye-catching or unique packaging will no doubt grab their attention more than boring, mundane ones. Packaging that has bright colors and delicate print on it will surely cost a little more to manufacture, but it is money worth paying if it helps boost your product sales. Be sure to purchase the packaging in bulk to cut down on the overall cost of the packaging boxes manufacturing and transportation. Many companies will lower the cost for creation when you purchase numerous packages at one time. Look into various options from companies like Canyon State Box and Container before you buy.
Finally, remember to check the packaging to make sure it is secure enough before putting it on the shelves. You never expect the products to fall out of the boxes or be too easy for someone to take out of the packaging and steal from the store.
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